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| Nick Granoski |
| Palo Alto 650.269-8856 ngranosk@apr.com |
Question: What do buyers and sellers often fail to account for?
Answer: The power of live conversation can be underestimated in this age of technology, especially as it relates to fast-moving real estate transactions.
Buyers and sellers are using technology to be faster and more efficient with communicating via text, e-mail, etc. While this does facilitate faster communication, it’s important to remember that real estate transactions can also be emotional, and technology does not always translate emotions effectively. Feelings matter, and deals come together (or fall apart) based on what is communicated or interpreted.
Live conversation during transactions can quickly clear up misconceptions or assumptions faster and more cohesively than an ongoing exchange of e-mails or text messages back and forth. Tone of voice, clarity and questions that evolve based on the flow of conversation can be assessed quickly, accurately and will save both buyers and sellers lots of money and time when done correctly. Don’t underestimate the power of communicating the old-fashioned way when it comes to effective real estate transactions.
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